JK – Medium

JK

Ulaanbaatar to Bayan Olgii

Going from east to west on a route which has drastically varying weather, terrain is not going to be easy on a short time frame. I was…

4 min readApr 23, 2021

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Ulaanbaatar to Bayan Olgii

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JK

Reflection from personal experience and GoJek CEO’s farewell letter

Lot of the times I heard people saying “Nah man, that’s too big to solve. It’s not a movie. Don’t think you can solve this. This is it man…

4 min readOct 24, 2019

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Reflection from personal experience and GoJek CEO’s farewell letter

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JK

Marketing DataWarehouse: Fast and Easy ways to build

Building a marketing data warehouse is not a simple project to do but if it’s done properly, there is a numerous business outcome.

7 min readJun 27, 2019

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Marketing DataWarehouse: Fast and Easy ways to build

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JK

Don’t you think facebook and his mafia friends is trying to trick the countries economy?

Looking at the scale libra going to be used

2 min readJun 18, 2019

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Don’t you think facebook and his mafia friends is trying to trick the countries economy?

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JK

Loss leader strategy lesson from 1904 — Applicable in Marketing, Advertising and Sales

For the first time, I heard this strategy in 2014. When I first heard when my colleagues were saying I thought it's just as a fake attempt…

5 min readMay 18, 2019

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Loss leader strategy lesson from 1904 — Applicable in Marketing, Advertising and Sales

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JK

7+ Examples on why you need Cohort Analysis in Marketing and How to?

There are so many guides out there explaining about cohort analytics in a very intuitive way. They clearly explained the concept of…

8 min readApr 27, 2019

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7+ Examples on why you need Cohort Analysis in Marketing and How to?

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JK

The Landscape of Digital Marketing in Malaysia and Stats — 2019

Every brand and business look for ways to grow their business via digital marketing. I believe digital channels going to make the biggest…

5 min readMar 10, 2019

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The Landscape of Digital Marketing in Malaysia and Stats — 2019

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JK

How to use Segmentation & Targeting to develop digital marketing strategies?

In the Data Driven Digital Era, Segmentation and Targeting in digital are important. It’s also an important pillar for planning out the…

6 min readMar 10, 2019

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How to use Segmentation & Targeting to develop digital marketing strategies?

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JK
in
jkbaseer

Why am sharing all this?

When I was 12 years old, my dad was working in Brunei. A foreign country out of India where he discovered how important is English…

3 min readJan 14, 2019

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Why am sharing all this?

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JK
in
jkbaseer

Travel Guide to Uzbekistan

Am going to cover this article specifically for people living in India, Malaysian, Indonesia and Singapore as I lived in this region and…

5 min readJan 13, 2019

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Travel Guide to Uzbekistan

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JK

I help myself and companies to grow in Digital world through digital marketing, digital transformation initiatives, product management. Traveled 15% of 🌏

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