Marketing DataWarehouse: Fast and Easy ways to build

JK
7 min readJun 27, 2019

Building a marketing data warehouse is not a simple project to do but if it’s done properly, there is a numerous business outcome.

We will go through 3 things.

  1. Why we need marketing data warehouse and what’s so important?
  2. How should we build marketing data warehouse and different approaches ?
  3. What are the tools/skills needed to build data warehouse?

1. If you have a complex marketing technology stack

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JK

I help myself and companies to grow in Digital world through digital marketing, digital transformation initiatives, product management. Traveled 15% of 🌏