7+ Examples on why you need Cohort Analysis in Marketing and How to?

There are so many guides out there explaining about cohort analytics in a very intuitive way. They clearly explained the concept of analysis and examples with generic stories. I owe some of my colleague explaining with the real story of how I used in different use cases in different companies.

Why cohort analysis is important?

Thanks to Rjmetrics, an old BI tool acquired by Majento as they were the one who taught me the use cases on Ensogo time. Every morning I look at that dashboard before opening up other ads management or any other analytics use cases.

Instead of just looking at the spending and revenue in a short span, cohort charts used to provide a better picture in the long term how everything is performing. I was like others when I started my career looking directly at how much I spent and how much is the revenue. it’s sad when my campaign is not working. And so I try to optimize campaigns to win the game very often. Am become sad/clueless

However, after I start to use cohort analytics, I came to realize that even though some campaigns are not performing well In a short time but they tend to perform well in the long term. It’s good learning that this can really avoid short term quick decision of changing campaigns and…