Whats the difference between DoubleClick Manager, DoubleClick Search, DoubleClick Bid Manager, DoubleClick AD Exchange, Google 360?

JK, What’s the difference between Doubleclick Campaign Manager (DCM), DoubleClick Bid Manager(DBM), DoubleClick Search(DS), DoubleClick Creative solution (DC)?. It took almost few months for me to really understand this concept when I was working with agencies at early part of my career. This is a frequently asked question when i discuss with my collegues or other stake holders about anything related with Doubleclick. After becoming a proficient at it and initial online search, I prepared this information just for my record and sometimes share with them 🙂

Now am just sharing here with some additional info which may help of.

Overview of DoubleClick Platform (DDM)

Doubleclick can play a important role when you building your marketing technology stack from the scratch or even if you are trying to change the stack. Because it has almost every paid advertising management and analytics solution you need, plus have a excellant advantage of natively integrating with other google products. Though all this comes with a significan cost, you need to think multiple factors before deciding this.