Loss leader strategy lesson from 1904 — Applicable in Marketing, Advertising and Sales
For the first time, I heard this strategy in 2014. When I first heard when my colleagues were saying I thought it's just as a fake attempt to manipulate the sales. But slowly after going through different experiments and observing what’s happening in the current industry trends, it is okay to follow that approach to a limited extent.
Let’s go back in see and what happened on one of the experiments in 1904 with a Liquid Ozone Company