How to use Segmentation & Targeting to develop digital marketing strategies?

In the Data Driven Digital Era, Segmentation and Targeting in digital are important. It’s also an important pillar for planning out the marketing strategy. Targeting strategies are the first foremost activities to be done in digital marketing strategies. To make things practical, am going to use one of the product we have built as an example, Tradly.

Tradly is a Non-profit social marketplace which allow people to Trade and Donate.