How to use Segmentation & Targeting to develop digital marketing strategies?

JK
6 min readMar 10, 2019

In the Data Driven Digital Era, Segmentation and Targeting in digital are important. It’s also an important pillar for planning out the marketing strategy. Targeting strategies are the first foremost activities to be done in digital marketing strategies. To make things practical, am going to use one of the product we have built as an example, Tradly.

Tradly is a Non-profit social marketplace which allow people to Trade and Donate.

--

--

JK

I help myself and companies to grow in Digital world through digital marketing, digital transformation initiatives, product management. Traveled 15% of 🌏