Reflection from personal experience and GoJek CEO’s farewell letter Lot of the times I heard people saying “Nah man, that’s too big to solve. It’s not a movie. Don’t think you can solve this. This is it man. This world is a mess” when we share that we should do…

Building a marketing data warehouse is not a simple project to do but if it’s done properly, there is a numerous business outcome. We will go through 3 things. Why we need marketing data warehouse and what’s so important? How should we build marketing data warehouse and different approaches ? …

Looking at the scale libra going to be used This is what andresson Horowitz will do > they will tell to all the companies they invested to accept Libra as currency. Same goes to other VC in the first batch of _____ The mafia gang which has monopoly in payment…

For the first time, I heard this strategy in 2014. When I first heard when my colleagues were saying I thought it's just as a fake attempt to manipulate the sales. …

There are so many guides out there explaining about cohort analytics in a very intuitive way. They clearly explained the concept of analysis and examples with generic stories. I owe some of my colleague explaining with the real story of how I used in different use cases in different companies. Why cohort analysis is important? …

Every brand and business look for ways to grow their business via digital marketing. I believe digital channels going to make the biggest performance based impact. When we want to do marketing, each of us has a different understanding of what digital marketing means and the expected outcome. Also, the…

In the Data Driven Digital Era, Segmentation and Targeting in digital are important. It’s also an important pillar for planning out the marketing strategy. Targeting strategies are the first foremost activities to be done in digital marketing strategies. …

When I was 12 years old, my dad was working in Brunei. A foreign country out of India where he discovered how important is English medium(additional) of education for the next generation people. So he did all he could to move me out of my village government school which provide…

Am going to cover this article specifically for people living in India, Malaysian, Indonesia and Singapore as I lived in this region and know better about the wish of people. This is republished with updated notes in themain blog Why you should consider traveling to Uzbekistan? Multiple reasons based on who you are and what you like. …